Thursday, January 12, 2006

The mission of Nolting Real Estate

Corporate Mission Statements are all the rage today. So popular is the concept that the comic strip Dilbert has created an online Mission Statement Generator to aid corporations in this difficult task. Please click below to access this humorous tool:

Dilbert’s Mission Statement Generator

Despite our usual resistance to following the current trends, Nolting Real Estate has developed a Corporate Mission Statement to guide us as we grow our business. According to data that we have gleaned from our research, the mission statement should be a clear and succinct representation of the enterprise's purpose for existence. It should incorporate socially meaningful and measurable criteria addressing concepts such as the moral/ethical position of the enterprise, public image, the target market, products/services, the geographic domain and expectations of growth and profitability.

After a great deal of brainstorming, Nolting Real Estate has put together our first official Mission Statement. We don’t believe that this statement will change the way we do business. But we do hope that the statement will communicate to our clients and future employees how we feel about the real estate business.

The mission of the Nolting Real Estate team is to invest in the lives of homeowners by providing reliable, innovative, and personalized service to maximize the economic and personal value of their real estate investment and to earn their trust in order to build lifelong business relationships.

While the statement is short, we believe that it is jam-packed with content that highlights who we are, what we do, and how we do it. Over the next few weeks, I intend to focus on a few of the points that we make in our mission statement.

This week, I want to concentrate on just one word of our mission statement. Nolting Real Estate is a team. My concept of practicing real estate is to practice as a team. Teams perform functions very differently from individuals. One might argue that a team is only put together in the business world because it allows the business to handle more clients. This is not so. We have formed a team at Nolting Real Estate because we recognize that we are all gifted in many different ways. As the leader of our team, I have vision and executive qualities that are not present in many of my team members. At the same time, I employ team members that are far more skilled in marketing than I. Quite honestly, while I believe that all of our team members are people of great character, integrity, and reliability, some of my team members have better people skills than others, making them more suited to meet with our clients. To summarize, because we are all gifted in different ways, Nolting Real Estate uses a team concept to better serve our clients as they transition from their current homes to their new ones.